What is Link Building ? Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. There are many techniques for building links, and while they vary in difficulty, SEOs tend to agree that link building is one of the hardest parts of their jobs. Many SEOs spend the majority of their time trying to do it well. For that reason, if you can master the art of building high-quality links, it can truly put you ahead of both other SEOs and your competition.
Because search engines now value quality over quantity. and getting quality links from relevant, authority sites isn’t easy. But when you land those cream of the crop links, the rewards are huge: high-converting search engine traffic flocks to your website. Which means more leads, sales, and revenue for your business.